The Estrogen Express Podcast
Service Type: Podcast Production and Consulting, Branding
Industry Type: Women’s Issues
Years In Business: 1
Company Size: Solopreneur
Brand Introduction
When Shivaun Palmer approached us in 2020 about co-producing a podcast with her on women’s issues, we were ecstatic. Shivaun’s background as both a philanthropist and seasoned PR professional was a strong base to jump off of with our combined creativity. Her vision for this podcast was to create a brand and content that truly resonated with women and the specific issues that they face. Through her large network of esteemed women (and men), Shivaun was able to build a brand that women from near and far could relate to. The show’s guests included women and men from so many walks of life, including entrepreneurs, actors, and stay at home moms, that one would be hard pressed to not find value within each and every episode.
The Challenge
Our primary challenge when building this brand was to focus on a wide, but often underserved, demographic.
The Solution
To meet the brand’s needs, we focused on building a brand that women of any age could be drawn to based on the relatable yet playful messaging and visuals coupled with the wise and mature undertone of its weekly published content.
